Facebook Conducts Psych Testing on Users

MARSocial Author Business Enhancement NEWS View

Did you have a Facebook account in 2012?  If so you may have, without your knowledge, been a test subject for a psychological study.

The company routinely adjusts the user’s newsfeed with the number and type of ads they see, size of photos, etc. for the sake of creating a better product.  However, this is not what we are talking about here.  In 2012, Adam D.I. Kramer led a study in which nearly 700,000 test subjects (Facebook users) were given either additional negative posts or additional positive posts in their individual newsfeeds via algorithm.  This was allegedly done to see how the positive or negative nature of the additional posts would affect the tone of the posts of the test subjects.

Unfortunately, none of the test subjects were notified of this.  In fact, this study only recently came to light.

Facebook users must agree to the terms of service when…

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